Communication for Rural Development

Rural communication is an interactive process in which information, knowledge and skills, relevant for development are exchanged between farmers, extension/advisory services, information providers and research either personally or through media such as radio, print and more recently the new “Information and Communication Technologies” (ICTs). In this process all actors may be innovators, intermediaries and receivers of information...

Colours & Communication

Perception of color is a personal, even intimate experience. How we identify color may vary from person to person. One thing that can and has been tested, though, is the psychological response that certain colors evoke. Color is such an immense part of art whether in abundance, lacking, or displayed in a harmonious pairing. The mindful use of color should be used to an artist’s advantage. For example, when customers are scanning the aisles...

Communication Through Music

Communicating through music is very powerful. Most people take their music very seriously, and the lyrics that it contains. By listening to a song over and over it is hard for the message to be misunderstood. When a musician delivers a message it can be heard worldwide. Music is a subject that can bring people who have never seen each other before together, and form a bond that is hard to break. People’s interest in music, and the message it delivers,...

Communication for Agriculture

Over the last ten years, we have been involved in creating audio visual software for agriculture and livelihood focused on transfer of better technology through success stories & training films. Participatory communication in development aims to facilitate the integration of interpersonal communication methods with conventional and new media channels, with the focus on encouraging all stakeholders to participate in the process. ...